Here we have Explained Mobile Affiliate Marketing in 8 steps:

 

  1. Real Affiliate Life isn’t going to be like what You’ve Read Online

Studies found online are for educational purposes only.

They don’t really show you the harsh reality of mobile affiliate marketing life.

Everybody hears the success stories about the few guys that have made waterfalls of money in this industry.

However, nobody hears the stories of the thousands of guys who have wasted a part of their savings betting in this industry but who have failed to get decent results.

Why?

Firstly, nobody wants to hear unsuccessful stories.

Secondly – and most importantly – in real life, market conditions may no longer be similar to the ones that ultimately led to the specific case you’ve analyzed.

Thirdly, there’s no guide out there that can really tell you exactly what to do and how to make sure you get to be rich.

If such a guide was real, we’d all be crazy millionaires!

This ecosystem is dynamic and ever-changing.

This means that you’ll lose track of what happened a month ago!

What to do?

Always keep yourself updated and try to learn about mistakes others have made while not being afraid to make some of your own.

TOT:

Test, Optimize and Test!

Einstein once said “insanity is doing the same thing over and over again and expecting different results”.

Here’s the bottom line:

If something doesn’t work, test something different.

Another good thing to do is to always be connected with your network’s account manager.

Ask them to provide you with detailed info about what’s hot at the moment.

Make sure you get the info you need to know where to invest that sweet cash!

 

  1. Not all Traffic Sources are going to be Legit

For you to be a wicked player, you can never forget to make sure you use trustworthy platforms!

There are so many traffic sources you can buy from that it can be overwhelming to actually pick which ones to go for!

The best way to make sure you’re choosing the right traffic source is to start by checking ad networks that have real traffic and good reviews.

Check some ad network reviews right now!

Before deciding which traffic source to bet on, you must make sure that you thoroughly analyze it so you know exactly what you’re working with.

If you’re not careful about your choices, you can be either blacklisted or banned from mobile affiliate marketing life.

 

  1. Traffic Prices Vary Like Crazy

Even though the quantity of mobile devices is growing, that doesn’t mean the price of traffic will drop.

If you plan to buy traffic from ad exchanges or ad systems, never forget that some regions (such as Europe) will usually cost more money and will probably yield a lower conversion rate than others.

Competition is another aspect you should take into account.

If there’s a lot of interest in something, that usually leads to a higher price.

That’s why you should be sure to always be on top of every opportunity since you can always find cheap hidden gems!

Study these specific processes and aspects more thoroughly.

Make sure you know where to find that awesome gold mine!

 

  1. Schedule Everything and Optimize your Working Time

You should always remember to match your availability (the time you spend totally dedicated to the campaign settings, analysis, and optimization) and style of work with the segments you’ve chosen.

Indeed, some of them can be more time-consuming and dynamic, while others may require a few days of patient waiting to go by until you aggregate enough data.

You should also dedicate some time to make sure you’re always updated.

In fact, you should always be on top of all the changes in this market.

What works today may not work in a few months.

You must look at this research as an investment.

Take some time to learn and try some new things.

You may think that there’s no need to change what’s working for you but there’s always room for improvement!

 

  1. Get the Bid Right

In order to get optimal prices for mobile traffic, try analyzing your competition and then creating your own bidding strategy.

There are other affiliates who may want to profit from the traffic source you’ve selected.

When you buy traffic in order to promote an offer, it’s all about the balance between your performance and the position you can afford.

Be smart!

This is about the most profitable bid, not the highest one.

There are several bidding models you can choose from.

At the end of the day, it’s all a matter of analyzing which one is more suitable for you!

  • CPM (cost-per-mile): cost per 1000 impressions. You set the maximum you want to pay per 1000 impressions of your ads. A great advantage of this model is that you can optimize your banners/pops in order to increase your CTR (Click-Through Rate)
  • CPC (cost-per-click): by using this model, you’ll be paying for each click on your ad. This is a more stable model than CPM. It’s more suitable for single offers than rotators

 

  1. Affiliate Networks Rule!

Taking advantage of an affiliate network that has big partners and direct advertisers can help you save time and get better payouts in mobile affiliate marketing.

There are obvious disadvantages of working with affiliate networks when compared to working with a direct advertiser, such as having a slightly lower payout (the affiliate networks have to eat too), or… well that’s pretty much it.

If you compare the disadvantages to the advantages that you get from working with an affiliate network, you’re going to come to the conclusion that some of the most precious assets are time and the ability to delegate work.

Check some of the time-saving work that affiliate networks do for you:

  • They pay quickly (unlike many advertisers that either question the quality of your traffic or pay only after 30 days
  • They take the risk of losing money in case the advertiser decides not to pay
  • They usually provide you an account manager that gives you relevant information about what’s hot and what’s not
  • They aggregate a great pool of offers from many different advertisers so that you don’t have to deal with advertisers yourself
  • They have offers in almost all GEOs, which means you’re not going to be limited to just one or a few countries
  • They may have tools such as smartlinks which already go through the process of optimization of the best offers for your traffic
  • They work with advertisers that affiliates can’t normally have access to due to the big volumes that they work with
  • They have tremendous insight that they share with you, because they work with offers from all over the world
  • They normally won’t request you to barf a bunch of information before you start working
  • They already have a powerful and user-friendly interface that makes your life easier in terms of finding the best offers or whatever you’re looking for in detail

Now, it’s a matter of doing the math and finding what best fits your needs!

 

  1. Picking the Offers

Choose the offers you want to promote wisely.

Remember:

In most cases, big payouts don’t really mean fat cheques.

This means you should watch out for the glitter and gold and think before you make your winning move.

Sometimes, an offer may have a low payout, but it will convert like crazy!

Besides checking the landing page of the offer and its restrictions, you should never forget to ponder upon both the flow of the offer and the type of billing for the user.

Remember that this is Mobile Affiliate Marketing.

This means the user of a phone has to be charged to use the service that you’re promoting.

Of course there’s always the exception of free stuff for users like apps (CPI), or dating offers (CPL), but let’s not dwell on that.

What should you remember?

That you must always bear the different types of billing in mind, as well as the conversion flow, and the user profile you’re targeting when it comes to finding a perfect match.

Study all the details of each offer so as to better understand which actions users need to perform to trigger the wanted acquisition.

On top of that, you can always rely on the recommendations of your account manager, as they’ll surely know what is converting well and which are the trending GEOs.

 

  1. Analyze That

Analyze all the data you’re able to aggregate.

Remember TOT?

Come on!

Test, Optimize and Test!

For you to be able to optimize, you have to analyze the data that you have so that you can find the info you need.

Yes.

Information and data are not the same thing.

This is a thorough process in which you should use caution at all times.

You’ve got to pay attention to the smallest aspects and fine tune the most detailed parts of each segment to make sure you get that successful formula going on!

Something that sets the targeting for mobile apart is the ability for you to target users by carrier!

If you see that you’re testing an offer for the UK and see that it converts best for the Vodafone carrier, why not creating a new campaign with this offer just for Vodafone users?

Another golden rule that you should always bear in mind?

Always create separate campaigns for Carrier traffic and Wi-Fi traffic!

In mobile, everything is connected.

There are many correlations.

If you see that an offer is converting best for the iOS operating system, it won’t be very wise to remove iPhones, right?

It’s a matter of analyzing the data and turning it into relevant information.

The goal?

For you to perform a tremendous optimization and get the best possible results!

 

 

Source: mobidea

Image Source: affiliateprofitsrevealed

Load More By Robert Zackman
Load More In Guides

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