It’s not a surprise for anyone that the mobile market is growing faster than lightning.

At the moment, there are more than 2 billion smartphone users worldwide.

Just think about that number!

Now think about how much money can be made with this insane amount of smartphones!

The crazy proliferation of mobile devices is definitely changing the marketing industry.

The game is going from desktop to mobile, opening up a whole new reality and allowing the biggest brands to reach potential customers in any corner of the planet.

And guess what?

Affiliate marketers know how to use a golden opportunity!

That’s why I want to let you know what mobile affiliate marketing is really all about.

Let’s see how it works and how you can make amazing profits and become a super affiliate in this awesomely wicked industry!

 

Get in the Game

It’s very easy to get into the business.

Why?

Because you don’t need to own a product.

In fact, all you’ve got to do is to help sell products created by other people.

How can you do this?

Simple:

By promoting affiliate links provided by the product owner (advertiser), which you share online.

For every action that occurs (sale, subscription, install, etc) the advertiser will reward you for delivering a cool customer.

Sounds good, right?

But who’s involved?

This is just a generic scheme of the mobile affiliate marketing ecosystem.

It shows the main players in this game:

Advertisers, publishers, and the most common intermediary between them, an affiliate program.

Bear in mind that this image isn’t exactly showcasing all the parties involved in the business.

No worries, though!

I’m sure that you’ll have time to get to know the whole landscape!

 

Publishers or Supply Side

When talking about the publishers or the supply side of the mobile affiliate marketing ecosystem, we first need to make a distinction between the perspectives from which we’re standing.

In general, publishers are the players who have traffic and who want to make money from it.

What can they be, you ask?

Check it out:

  • Webmasters: they’ve got traffic from users who access their websites
  • App Developers: they’ve got traffic from users who use their apps
  • Social Media Marketers: they’ve got traffic from users who use social media platforms

These are the guys who are responsible for the supply.

Indeed, they’re the ones who supply the mobile advertising spaces in which offers are going to be promoted.

These are websites, applications, social media channels, etc.

Since the number of mobile users is growing, market players are currently in the process of adapting to a whole new reality.

Which one?

I’m referring to user-friendly mobile interfaces, new functions and tools for comfortable navigation from any mobile device, constant updates and upgrades, push notifications about news and events, etc.

In short, everything that manages to keep users active on their smartphone or tablet.

Keeping the user focused and engaged is essential.

Why is that?

Because it can help create a bigger share of high quality traffic and therefore more potential profit.

Of course there’s always some part of the traffic that can be considered low-quality or even fraudulent.

Meaning what?

That the clicks and visits are generated in spades but don’t bring any real leads or conversions.

 

Advertisers or Demand Side

What is an advertiser in the world of affiliate marketing?

Easy!

Advertisers are the owners of the offer’s content.

In the specific area of mobile affiliate marketing, they tend to be VAS companies, app developers, product owners, etc.

They’re looking for users to acquire their product, which is why they need to advertise it.

These guys can’t place advertisements all over the internet by themselves.

That’s the reason why they trust a wide range of publishers to manage the ads and bring high-quality traffic to the offers.

Some are interested in just getting mobile affiliate marketing leads.

What does this mean?

A lead represents a potential future client.

The user only needs to insert some info about them for the advertiser to sell them their products in the future.

This can be done by submitting an email address or filling a form, for example.

There are other advertisers who don’t care about leads.

They care about actual conversions in real time.

Here are some examples of this:

  • Subscribing to a service
  • Buying a product
  • Installing an app

In any case, all advertisers want to get high-quality clients that are consistently able to pay for services.

 

Affiliate Programs

This is a really important part of the affiliate marketing world.

It’s helping demand and supply meet each other in the best way possible in the realm of mobile affiliate marketing.

Affiliate programs can be directly controlled by the advertiser.

A very well-known case of an advertiser-owned affiliate program is the one that made the model famous over 20 years ago:

Amazon.

In this type of affiliate programs, affiliates are directly connected to the advertiser, who is the person that’s providing the affiliate links.

Then, for each purchase performed using those links, the affiliate who’s responsible will receive a commission.

Another type of affiliate program consists of affiliate networks, such as Mobidea.

 

What do affiliate networks do?

They aggregate thousands of offers in just one place.

This is good for advertisers.

They can connect to one entity if they want to.

Then, the network will be the one making the offer available to several affiliates.

Affiliate networks are also super advantageous to affiliates, since they can find everything they need in one spot.

Feel like this can be your thing?

Feel like you could explore mobile affiliate marketing?

Start searching for related articles online, perform your own tests, check some online affiliate marketing communities, and learn how to convert potential profit in money stacks that pile so high you’ll never be able to understand the actual amount of cash you’ve got lying around!

 

What is Mobile Affiliate Marketing?

In short, mobile affiliate marketing is one of the kinds of performance-based marketing.

In mobile affiliate marketing, businesses reward one or more affiliates for every single user/customer who’s brought by a given affiliate through a mobile device (generally an Android smartphone or an iOS device.)

This industry has four main players:

  • The advertiser: they may represent a brand, a specific service or they can simply own different kinds of offers
  • The network: it aggregates the offers that affiliates will then check and select. It also takes care of payments
  • The publisher or affiliate: they use offers to monetize traffic
  • The user: a person who’s subscribing to offers or any other action connected with the offer

The market has grown.

This means that second level entities such as advertising agencies and third-party vendors have started to appear.

 

How is it Different from Affiliate Marketing?

Affiliate Marketing can be twofold:

Users can either check ads on mobile or desktop.

With the growth of mobile users all over the world, Mobile Affiliate Marketing has truly become the most important money-maker of the affiliate industry when it comes to traffic volume, whereas desktop has been losing its relevance.

After all, with the world moving forward to more dynamic trends, it’s only natural that the user’s needs also become more mobile.

Besides that, and since we’re talking about Affiliate Marketing, you must understand that there’s a difference between Mobile and Desktop.

Regulators

In mobile affiliate marketing, the main difference is the fact that the main market regulators are the Carrier Operators – when it comes to carrier billing offers (you’ll only have this type of offers for mobile devices.)

They are the ones that provide mobile data to the users.

Therefore, they are the ones that decide what can be promoted and how.

They have a relationship with both the users and the VAS companies, allowing them to have control over mobile marketing.

Billing

Considering this market runs on mobile devices, there must be a different way to charge the user for the acquisition of the product/service offered.

Therefore, and bearing in mind the fact that the Carrier Operators are the ones that rule the market, the user will be charged the cost of the product/service through their mobile phone bill.

Flow

Bearing the previous point in mind, the flow will differ from the flow of desktop, mainly because of the possibilities that Carrier Operators bring into play.

For example, in the PIN submit flow, if the user wants to subscribe to the offer by clicking in the “confirmation button”, they’ll receive a text message from the VAS with a code.

The goal?

For them to insert the code on the offer page and get subscribed.

Traffic Sources

In-app traffic is the biggest traffic source in mobile.

This pertains to the traffic that you won’t find so frequently on Desktop.

Why?

Because you install apps on your smartphone, not on your computer.

Besides that, mobile apps are dominating the mobile market right now.

This really is a huge source of traffic so don’t neglect it!

Traffic Restrictions

There’s a new restriction that you must take into account.

Which one?

The promotion of offers through mobile apps.

Some offers will accept it, others won’t.

Targeting

The new possibilities of targeting will be brought about by the inclusion of the Carrier Operator.

In some ad networks, you’ll be able to target the specific users from a Carrier.

Apart from this main point, it’s all about considering the new device types, operating systems, browsers, etc. for mobile.

Conversion Type

The main distinction here will be the subscription and install models which aren’t common on desktop.

On mobile, you’ll find that the subscription to a service (ringtones, wallpapers, videos, etc.) is very common.

It’s also normal to see apps that you can install on your smartphone.

User Experience

Don’t forget that, since smartphones are considerably smaller than a laptop or a desktop, the user experience will also have to be adapted to these formats.

Understand that banners, ad spots, etc. will all have different shapes and sizes.

You’ll also find different options to buy traffic, as you’ll have mobile web traffic (from mobile devices) and web traffic (from all the other non-mobile devices).

 

Conclusion

These are the basics you need to know to start thinking about these new ideas.

I hope this article was able to help you understand how mobile affiliate marketing really works.

In fact, you should have been able to grasp what are the needs of each market player and what you need to know in order to have a strategy that makes money pour like a waterfall!

We all know competition is growing every single day.

The market is tough, ultra-competitive, and remarkably changeable.

Even so, if you get your strategy straight and learn as much as possible, you’ll surely be able to get that successful start and make those enormous piles of money.

This market has a life of its own.

Such as in every industry, there are some negative aspects.

Even so, I can guarantee that – using new tools and solutions from affiliate networks – you’ll always be ready to get the whole juice!

Mobile affiliate marketing has a great future!

You need to be a part of it!

Want to know why Mobidea should be your mobile affiliate network?

Go for it!

 

 

Source: mobidea

Image Source: seventables

Load More By Robert Zackman
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